Hello, my name is Steve. Here is a little bit about me.
I am a husband, father, believer, and department of one. I was born and raised in Phoenix, Arizona. I married my high school sweetheart in my junior year of college at Arizona State University. Imidietly after college, I enrolled in graduate school at Grand Canyon University (M.B.A. and M.S. in Leadership). While in graduate school I worked full-time for a very large insurance company leading a small team of 8 call-center employees.
After graduate school, I accepted a really sweet job at Intel in Folsom, CA. Over three years I learned the ropes of marketing and leadership from some very intelligent people.
Once our first child was born, we moved back to Phoenix to be closer to friends and family. I don’t know about you, but having kids with no family is difficult.
I applied for one job, interviewed, and got it. So we moved back to Phoenix so I could start to work for the largest Pet Retailer, PetSmart. My mission was to build a marketing analytics department.
After 3 years, my career took a nose dive and I was let go or fired from PetSmart for poor performance. Honestly, I was just not into it anymore. It was a lesson that changed my life and started my real education.
For the last 6 years, I have been freelancing and growing a small marketing agency. I focused on helping businesses generate revenue through strategic marketing and setting up their marketing operations. This experience helped me develop good habits, a strong work ethic, and gave me the experience I needed to start my next adventure.
October 2018, I was at another crossroads. My last large contract and one big client was coming to the end of the engagement. I had set up their marketing operations and helping them hire internal marketing staff to run their marketing team.
The dilemma was I could either get back to business development or look for a job.
I put out one resume and within 15 minutes the President of the company called. We chatted for an hour and a half and I was set up for an in-person interview. 2 hours later I was offered the job at 15% more than I asked for.
I officially was back in the workforce and given the opportunity. My mission is very similar, start and grow a marketing department. I am now the head of marketing and a department of one. I am the first marketing hire at a company that has been around for 25 years.
As a department of one, I have to use my leadership skills and utilize other departments to help in the marketing execution of the company. For example, the UI/UX guy is a solid A graphic designer. I use his skills to help build the company brand assets and publish solid creative projects.
However, I also use other services and freelancers to get the job done. In addition, and probably the most rewarding, I am mentoring our executive admin who wants to become a marketing professional. So, my “team” is small, but the results we are producing are very big.
In my free time, I try to coach my kids’ sports teams and do as many outdoor activities as possible with the family. I take my wife out at least once a month, so we can actually talk without getting interrupted by the kiddos. You could say life is busy, but I would not change anything.
So, you are asking what is this site all about? What are you selling? What should I expect?
First, I am not going to be selling anything directly. Yes, I will suggest products and services that I use and use affiliate links. If you make a purchase, I will get a small piece of the pie.
So ZeroFiveThirty. What is it? I believe that getting up early is a great way to work on your goals. It is a great way to get ahead on your day or build that side hustle. ZeroFiveThirty is a website to show you how I go about building this site and building a business. I will only work on this site in my spare time (5:00 – 7:00 am and once the kids are in bed 8:00 – 10:00 pm).
I am going to set goals for this website. I mean why have a website if you are not going to use it. So, I will set out to do growth challenges to show you how I am actually doing the work. These goals will be very specific and measurable. They might be about business, they might be about health, they might be random things I feel are important.
My main objective here is to help you learn a new skill, avoid a failure (boy, do I have stories and I will share them), and maybe entertain you along the way.
So, join me in the challenges and let’s see how we can build something together.