November 2020 is in the books. The big lesson from this month is to never stop and continue to build momentum.
Are you a small business that has failed in marketing? Marketing momentum might be the reason you have failed in the past. Marketing takes time.
Sometimes your message is not aligned with your vision. This will cause issues with your marketing execution. September and October of 2020 were just that, a refocus on the mission. Redefining the target market and building a solid message will help to increase the results.
Some of you may already know, but I have been selling t-shirts under the Hawaiian Island Clothing brand. The proceeds from every t-shirt purchased are going to be donated to help kids in need. It is my hope that I can create a brand that does good and helps others. This is being built in […]
Marketing strategy vs marketing plan. When your business needs results, what is more important, marketing strategy or marketing execution.