It is time to get back to it, Hawaiian Island Clothing is not going to grow without execution.
So, after a few months break trying to figure some things out, it is time to get serious and start looking at the metrics again.
Here is the update. November was not a great month. In fact, it was a flat month due to the lack of building marketing momentum. The social media game was not on point this month leading to no revenue. I could say that it is ok because I learned something, but let’s be honest this is a motivator to do more. It is not cool.
Learnings from November:
1. Never take the foot off the gas. Always push forward even if you are not seeing the results you are expecting. Little movements can lead to huge gains in the future.
2. Never stop pushing on your search engine optimization. The Hawaiian Island Clothing blog continues to drive traffic to the website and put eyeballs on the brand.
3. Social media marketing is hard. Finding consistent content for a daily post is no joke.
4. You are never going to feel ready, just launch. I believe I missed a huge opportunity for sales on Black Friday because I was trying to “figure” out fulfillment. It was an excuse.
Hawaiian Island Clothing Metrics – November 2020:
– Website Traffic: 1864 page views and 1161 user
– Facebook: 85 followers. Total reach 247
– Instagram: 995 followers, Total reach 1990
– Email Marketing: List size: 87. Open rate – 28.6%. Click rate – 6.3%
– Advertising Spend: $0
– Revenue: $0
The plan for December:
– Focus on building momentum – create, schedule, and post content daily. There is no excuse this has to get done.
– Finalize the demo reel and use it to advertise the brand on Facebook and Instagram. This will be the first dive into social media advertising for Hawaiian Island Clothing.
– Rebuild and polish the email welcome series to introduce the brand better and generate more true fans.
– Keep blogging to increase traffic over time, this is a long-term win.
There it is. Now, time to get back to it.
Spread the Aloha. 51% of the proceeds from Hawaiian Island Clothing are donated to feed kids around the world. Check out the merch store: